I used to start marketing initiatives with great enthusiasm, only to have them sputter out due to lack of follow through. The Gentle Rain process, coupled with Mark's advice, has ensured that I focus on the most important activities and that the initial enthusiasm doesn't turn into 
—Daniel Berger
Financial Services
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I am most comfortable when there is a game plan or system to follow. Mark's approach, while flexible to accommodate individual needs, leaves no doubt about what must be done at each stage to keep the business development process moving
—Shannon Anthony
Human Resources Consulting
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We used to spend considerable money on appointment setters, but got nothing. Gentle Rain enabled us to control our marketing ourselves. Now, we are 45% ahead of plan, yet only investing 20-30 minutes a day to keep the marketing system running
—James Cassidy
Managing Partner, Human Resources Consulting Firm
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The ideas for what to put in a marketing letter, and even more importantly, what not to put in the letter, has proven to be invaluable. We have increased our response rate by 35%, based on what we learned in the boot
—Vance Sheinfeld
Technology Consulting Firm Practice Leader
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Our firm will never have the global awareness of a McKinsey, but the Gentle Rain process enabled us to become better known to our defined market than any of the brand name firms. That is ultimately more important in our ability to get the projects we
—Michael Scott
Partner, Operations & Supply Chain Consulting Firm
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A very easy to implement, yet sophisticated approach for marketing professional services. Excellent advice on everything from how to turn the screener into an ally to accelerating the sales
—Shannon Anthony
Human Resources Consulting
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I hated to admit it, but our 'unique marketing message' sounded just like everyone else's 'unique marketing message'. The good news is that we nailed that problem before leaving the program. Now, we are more effective at differentiating our services, and it has paid off with 3 new
—Peter Long
Partner, Global Executive Search Practice
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How We Work Together
Once clients have read the Gentle Rain FREE Special Report, a natural question is—
How might we work together?
We've created this page to provide you with a sense for the various options that are available. As always, we encourage you to call or email us with any specific questions you may have. We are real people who take pride in being accessible.
Listen to this interview in which Mark discusses what makes the Gentle Rain process different from other marketing approaches, and explains the variety of ways in which he works with clients.
Developing your own Gentle Rain Marketing system
Our most popular resource is Gentle Rain Boot Camp in a Box. Each year, over 1000 consultants and advisors use this live recording of our two-day program (for which participants paid $2000 plus traveled to Atlanta to attend) to quickly and easily develop their own Gentle Rain marketing system.
Gentle Rain Boot Camp in a Box (CD set)
Personal Coaching
Marketing your service can sometimes be somewhat overwhelming. There appear to be so many things that you could be doing, that it's often difficult to sort out what you should be doing. That's where our Gentle Rain Coaching can prove to be enormously helpful.
Gentle Rain Coaching is a bit different than other programs you may be familiar with. The emphasis is to provide you with pragmatic advice on the best ways to grow your business, quickly and efficiently. You can learn more about Gentle Rain Coaching, including what it covers, fees and results that others have obtained.
Gentle Rain Coaching (consultation)
Gentle Rain Mini-Seminars
Each month, we host a mini-seminar on a particular marketing topic. Each program is a deep drill-down on a specific subject and is designed to provide you with practical ideas that you can immediately implement.
Each multi-part program is delivered to you electronically over 3-5 days. If you would like to be included on our list to receive information about Gentle Rain Mini-Seminars, please click below.
Gentle Rain Mini-Seminars (monthly seminar)
Learn more about forthcoming programs
Other Tools and Resources
Each year, we produce a series of products uniquely designed to address the many challenges advisors and consultants face when marketing their services. Some products, such as our Secrets of Selling to the C-Level, are research based, while others are designed to walk you through step-by-step on solving specific business development challenges. You can access our complete catalogue of programs and materials by visiting our Resource and Products Center.
Outsourcing Your Business Development Campaign
Each year, a small number of consultants and advisors are interested in having us develop and implement their Gentle Rain Marketing Campaign. For these clients we offer a turnkey program, which includes the following:
- Development of a lead generation website or web landing page.
- Copy writing for your landing page.
- Creation of your free special report.
- Drop down "hover ads" to increase response rates for your special report.
- Development of lead generation letters.
- Development contact information forms.
- Linking your contact database with a customized autoresponder system.
- Development of an autoresponder sequence for follow up and stay in touch purposes.
- Unlimited consultation during the development and implementation of the campaign.
Quite frankly, this program is designed only for the small segment of consultants and advisors who are passionately committed to substantially growing their businesses or entering new markets. If this is of interest, we encourage you to call 770-643-8566 to discuss this program in more detail.
We hope that this page has answered many of your questions for how we might work together. If you have additional questions please do not hesitate to contact us to discuss your individual goals and objectives.
And as always, we greatly appreciate your interest in our work.
Contact us to learn more about How We Work Together 
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